Visit Lubbock, The Convention and Visitors Bureau

Why Choose Our Destination?

When the nights light up with brilliant performances, the art scene heats up with local flair and area-grown grapes are transformed into a savory glass of wine, you’ve arrived in Lubbock. Because of the wide variety of attractions and events, it’s no wonder that Lubbock is the 7th most visited Metropolitan Statistical Area (MSA) in Texas. The city’s centralized location and well-designed infrastructure make travel easy with a quick flight or short drive. Lubbock has recently a boom in hotel development. In 2019, the “Hub City” welcomed the Holiday Inn Lubbock South, which houses 107 rooms and 3,700 square feet of meeting space, and in 2020 saw the introduction of the Cotton Court Hotel (165 rooms) and the Doubletree by Hilton (165 rooms), both of which are in the heart of downtown. With a variety of meeting spaces to accommodate groups of any size, Lubbock offers true West Texas hospitality with the conveniences of a larger city. Meeting planners have been wowed by Lubbock’s unique venue options such as one of Lubbock’s six award-winning wineries, the American Windmill Museum, National Ranching Heritage Center and much more. When it comes to hospitality, the Visit Lubbock Team delivers it in the smallest of details. From warm welcomes and a dedicated staff to one-of-a-kind venues and savory cuisine, the team shows guests what the West Texas experience is all about. Once meetings are finished for the day, attendees will enjoy a blend of activities and attractions including wineries, championship golf courses, eclectic restaurants, internationally recognized museums and much more. For a free Meeting Planning Guide or a list of unique meeting venues, visit www.visitlubbock.org/meet or call 800.692.4035.